Here are 4 frameworks to boost the curiosity of your sales message and get more people reading your emails, posts, or whatever you use this for. They’re from the late, great Clayton Makepeace, one of the best copywriters in the game. You can use them for subject lines, preview copy…

Do you want to know one of the most powerful persuasion triggers… one that doesn’t promise riches, or give a single “reason why” to buy from you? I was reading through some Clayton Makepeace archives and came across a fascinating issue. In it, he describes what one of his clients…

A client of mine got a reply to an email that said: You are good man. You are really good. Probably the only newsletter I open often. Now here’s how you get fan mail like that… You get really good at making connections from what you see. There’s a subconscious…

My PR is writing 7 emails in 2 hours. This is the exact method I use to never run out of email ideas and write faster than most copywriters. Let’s dive in. First, you need tremendous focus. A neat little trick I use is to write emails on a yellow…

A while ago, I sent an email for review to an agency I was freelancing for. While my client loved the angle, he had to make a ton of edits before it was ready. Why? Two reasons: It didn’t flow well It repeated information unnecessarily And what separates a good…

How much time do you spend on repetitive tasks? About 25% of a workers time is spent doing repetitive tasks which do not provide much value to a business. These tasks include data entry and data collection, confirmation requests, and status updates. Automating these tasks can help your business by: …

In the last article, we got our project set up with the simple-salesforce Python package, and now we can use pandas and Salesforce to do some data analysis on the Salesforce Opportunity object. Let’s look at some potential examples that will help you get started getting more out of your…

I work at a nonprofit that uses Salesforce heavily. When I first started, I would use the Salesforce site to create reports and create dashboards to analyze the data. However, analyzing KPIs and looking at relationships between objects gets harder the more complex your data analysis needs are. …